Oh Maltesers. You know the ones. You know the brand. Light, cheeky, subversive, suggestive. Well in 2020 a new social strategy was coming into play, and so was the focus on Generation Z. Tasked with defining the design and art direction for social, it had to capture this brand personality, be more interactive and set the principles across design, motion and audio. Sweet gig.
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OUTCOME
Art Direction
Visual Design
Motion
A social brand world, full of Maltesers personality. Interactive swipe-ups, a Stories tap arcade, this direction ensured the brand lived on and worked for social. Initially people were seeing red, and nothing but, so we brought more variety with an expanded colour palette. Music too was yet to be defined, so an audio direction best described as a fusion of cheeky pop and more subtle electro swing came into play. Mars were big fans, with the new direction launched in the UK in 2020, and now being adopted in markets across Europe.
