Dream clients don’t get much closer than M&M’s. With the brand adopting a streaming focus on social, the idea was to simulate the pre-movie ritual of pouring M&M's into a bowl. Instead, we were going to pour M&M's into people's phones, interactively, via the tap mechanic of Instagram Stories. We're talking multiple flavours, colourful pours, satisfying sounds. The works.
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OUTCOME
Art Direction
Motion
An interactive series of digital commerce ads covering the core range of products within the UK. Each flavour boasts unique pour dynamics and sound design. Size, weight, density, they all came into play, as did real physics tests and homework on the brand's use of music. A nutty obsession for detail, that too. This series was also designed to be both highly scalable and easily adaptable across different products and regions. The numbers were neat too. Instagram’s standard Stories click-through-rate is 1%. These ads hit 6%.
