Freshly launched with an enviable loft space in hand, Melbourne wine bar Aster kicked off Tuesday Takeover, a weekly series that saw space and kitchen takeovers by local Melbourne restaurants. First up was La Chinesca, a Mexican x Chinese themed evening with the cuisine served by Carlton North operators Sleepy's Bar and Cafe, paired with wines picked by Aster. Our favourite food, a clear event theme and a rich design language to explore makes for a good campaign artwork brief.
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A bright and casual campaign identity that took cues from both classic and contemporary Chinese and Mexican hospitality design, tightly packaged and spread across poster artwork, eDM and social assets. Such a neat brief and a big thanks to the usual legends below.
Mia Goreng (Marketing Manager) and Manny Platsis (Venue Manager)
