Green Planet Protein is a start-up vegan protein powder that’s made exclusively from Australian sourced ingredients, features biodegradable packaging, is carbon-negative and donates a portion of profits to help reforestation. The perfect client, basically. We were approached to develop the brand identity, packaging and photography. It had to be minimalist, speak to the eco-minded, and positioned on the premium end.
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OUTCOME
Identity
Packaging
Social
A minimalist identity featuring colours and patterns lifted from the Australian landscape. The main typeface, Canela, was chosen not only for premium positioning purposes, but also practical ones given serif typefaces use less ink to produce. Particular focus was given to colour. The muted palette, inspired by lush canopy-covered rainforests, also carries a double meaning. It borrows from the iconic Australian-made logo, handy for when the complete range reaches the shelves. Naturally, until then, you can shop Green Planet online or via Amazon.
