Here we’ll cover a very brief snapshot of Ryan and the practice. Very brief.
We’re an independent Melbourne design studio with a focus on brand and motion. Led by Ryan Walker, we partner with founders, agencies and brand teams globally to create expressive brand strategies, visual identities, motion systems and motion production work.
Our work is culturally-informed and seen across the fields of music, arts, retail, technology, hospitality, automotive, real estate and more. We don't have a house style, but house values we bring to the work. Expression. Optimism. Impact. Personality meets practicality.Authenticity? Paramount. Day-one energy, every day.
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CORR Projects is a recently-launched boutique building company based in Melbourne’s south-east. We were approached in 2021 by founder Brad Corr to craft an identity and help position the company as a premium builder. Following this high-end focus, the identity was to take inspiration from architecture studios and be clean, sleek and contemporary. A concept best described as modern elegance.
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Outcome
A minimalist identity concept designed to be sleek and contemporary, but also feature friendly touches indicative of a family-owned business. The identity featured an earthy palette inspired by tones and textures commonly seen in contemporary building, such as granite surfaces and stone benchtops. Burnt orange was selected as the lead colour to contrast against the often monotone palettes of competitors. Similarly, the visual language extended to a line work approach inspired by architectural floor plans. Regarding the logo, a more open, lighter typeface was used to to contrast against the often rigid san-serifs commonly used by competitors.