CORR Projects is a recently-launched boutique building company based in Melbourne’s south-east. We were approached in 2021 by founder Brad Corr to craft an identity and help position the company as a premium builder. Following this high-end focus, the identity was to take inspiration from architecture studios and be clean, sleek and contemporary. A concept best described as modern elegance.
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OUTCOME
Identity Design
A minimalist identity concept designed to be sleek and contemporary, but also feature friendly touches indicative of a family-owned business. The identity featured an earthy palette inspired by tones and textures commonly seen in contemporary building, such as granite surfaces and stone benchtops. Burnt orange was selected as the lead colour to contrast against the often monotone palettes of competitors. Similarly, the visual language extended to a line work approach inspired by architectural floor plans. Regarding the logo, a more open, lighter typeface was used to to contrast against the often rigid san-serifs commonly used by competitors.